Cindy Brown is an Atlanta-based wedding photographer who combines the skills of a photojournalist, the honesty of a documentary photographer and the quirkiness of a street photographer to significant life events. She photographs weddings of all styles, but chose to create a separate photography business focused on same-sex wedding photography to increase her online presence, branding and client base. We’re pleased to partner with Cindy for her guest blog post on why she decided to create a separate photography brand.
Three years ago I attended a photography business presentation led by a husband and wife wedding photographer team who described themselves as “wedding photographers in love.” They discussed in great detail the way they had built their wedding photography business based on their love for each other. I knew of at least 20 other high-profile wedding photography couples also marketing themselves as head over heels in love, as a way to connect with their clients.
That would never work for me, I thought … but then a light went off in my head. I might not be able to build a business around the hetero-normative concept of love … after all, the love of my life was, as I am, a woman. However, my partner and I could take the heed over heals in love idea and run in different direction, as same-sex wedding photographers in love.