Tag Archives: Instagram

The Comprehensive Social Media Guide for Professional Photographers

Social media is an excellent tool for professional photographers to expand and grow their businesses. Not only can you promote brand recognition and boost your online presence, but you can actually generate leads and increase your client base. It is a thriving industry that is certainly not going away any time soon, so if you’re not already on these social networks don’t worry – we’ve got a guide to each different social medium to help you get started.

Facebook logoFacebook

With over a billion monthly active users, Facebook is undeniably one of the most important and most frequented social network in the world. Facebook is a great tool for photographers to connect with their existing customers and reach out to potential new ones. You can upload photos, share status updates, inform your followers about promotions and travel plans and engage with users from all over the world. Its user-friendly platform and massive user base allows photographers and studios of all sizes to take advantage of the outreach and advertising opportunities easily and cheaply. Learn more about The Dos and Don’ts on Facebook as a Photographer.

 

Twitter logoTwitter

Twitter has nearly a quarter of a billion monthly active users sending 500 million Tweets per day. Clearly, this idea-sharing network has an amazing amount of potential reach worldwide. Each Tweet is concise and to the point due to the fact that you are limited to 140 characters per Tweet. Twitter also implements the use of hashtags to broaden reach and promote social discussion about relevant trends. It’s a great way to engage with consumers via active discussion and dialogue. There’s no doubt that Twitter is a valuable online marketing resource, and you can read more about How to Get Your Photography Business Noticed on Twitter.

 

LinkedIn logoLinkedIn

Similar to Facebook and Twitter, LinkedIn is the social network for professionals, reaching 250 million members in over 200 countries globally. While Facebook and Twitter are valuable resources, they are a more casual and informal method of reaching your customers. LinkedIn is a great place to really develop your professional online presence by connecting with other likeminded professionals on a global scale. You can join groups to share interesting and relevant content, start discussions and learn about your fellow professional photographers. Read more about  How LinkedIn Can Grow Your Photography Business.

 

Pinterest logoPinterest

Pinterest is a slightly different form of social media in that it is a visual tool for collecting and organizing photos of things that you like. For a professional photographer, it’s a fantastic way to post your work and generate interest in your photographs, style and composition. Pinterest is commonly used for wedding planning, so if you’re a wedding photographer this is the perfect place for you to get your work in front of a huge audience of potential clients. See more about Pinterest Marketing: What’s In It For Professional Photographers.

 

Instagram logoInstagram

Instagram is a photo-sharing tool that has skyrocketed in popularity in recent years. With 200 million monthly active users sharing 60 million photos per day and the recent Facebook acquisition for $1 Billion, there is no question that Instagram is an important place to have an active presence. Instagram also uses hashtags, meaning your photos can potentially reach significantly more people than your follower count may indicate. We understand that as a professional photographer you may have your reservations about utilizing an app that allows for filters and essentially lowers the amount of skill needed to create an image with beautiful colors, and we cover the pros and cons in our post Is Instagram Bad For Photography?.

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Is Instagram Bad For Photography?

Cell phones are everywhere these days; they have become the backbone of human communication. As most of these devices are equipped with cameras, people are now able to take pictures of their surroundings easily. The result has been a renewed interest in photography as people document their lives in pictures and share them on the Internet.

What Instagram Does

Instagram is one of the social media tools that has helped make photography and sharing pictures easier. It also allows amateur photographers to take pictures and to alter how they look with the use of filters. These filters may be used to add effects like borders and lens flares in order to give an image the feel of older analog photographs. It has democratized photojournalism and art so that all an individual needs is a camera to be able to share his viewpoint. This is not welcome news in some quarters.

instagram logo

Photo Credit: Instagram

Criticism of Instagram

Some of Instagram’s critics claim that the addition of filters actually distorts photographs and takes away from the stories that they tell. They are also quick to point out that using filters on bad, amateurish pictures does not automatically turn them into good ones. Some also see the widespread fondness for filters as an unnecessary step back into the time before digital photography. Other critics feel that access to cheap filtering technology cheapens photography in the same way that some journalists see the ease of publishing online as lessening professional journalism. In many cases, the filters replicate analog effects that used to take expertise and hours of work to implement. These filters allow effects to be applied with a single click.

instagram filters collage

Photo Credit: Wikipedia

Another argument is that the work of serious photographers is devalued simply by the volume of pictures posted on the Internet every day. Photographs were once rarities because up until recently, it took multiple steps to create a picture. In the present era, people can have thousands of pictures documenting even the most mundane aspects of their lives.

Benefits of Instagram for Amateur Photographers

While it may be true that filters do not improve picture quality, Instagram’s critics should note that they might help nonprofessional photographers to pay attention to important elements like lighting and composition. Additionally, the fact is that each person’s circumstance is unique; by taking pictures, they are documenting events that have never been documented before at any point in history. It should be noted that even the most mundane pictures are documenting parts of people’s lives; things that may be important to them. They are special because they capture moments that will never occur again. It can be argued that tools like Instagram have allowed photography to reach a far greater range of people than it would have otherwise. These tools offer platforms for creativity and expression, allowing millions of people to tell their own stories and to share their own perspectives. The fact is that Instagram can (if used properly) make amateur photographs more polished and professional looking. Digital photography allows numerous pictures to be taken and the best ones selected. Tools like Instagram allow them to be edited and made even better.

instagram food pictures

Photo Credit: Fine Dining Lovers

Instagram’s Benefits for Professional Photographers

Serious photographers should note that while Instagram may be popular with amateurs, it also provides an excellent tool for sharing work that is of a higher quality. A professional photographer can use it to build an audience and have their work seen. It offers a platform for pros to experiment and have fun with photography as well as for them to publish quality pictures. While it is not a platform for selling images, it does allow photographers to promote their businesses and many have been successful in using it to get their names out to the world.

Instagram’s Rights to Sell its Users’ Pictures

Instagram’s latest terms of service appears to give the them the right to sell their users’ photographs at will. When the TOS was updated its current form, it sparked a panic with many users believing that this was exactly what they intended to do. However, it has since been shown that this is far from likely. Many of the more drastic scenarios (such as the company grabbing pictures of users’ children to make ads) would probably be illegal. Users should note that Instagram does not have the right to sell their pictures, nor do they have the right to modify them. They do have the right to copy them, but they have always had that.

Few would argue that Instagram users are setting out to create brilliant works of art or award-winning photojournalistic pieces. Instead of viewing this social media service as a threat to professional photography, it may be viewed as a way to capture significant life moments. As it trains the eyes of amateur photographers, it will improve their skills; in turn, this can spur professionals on to creating even better pictures.

 

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