My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting the puppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing and I couldn’t be happier working at Digilabs.
I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up
Basic SEO Tips for Professional Photographers
So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information
| Searched Term
|| Average Monthly Google Searches (USA)
So the key is how to get visible to the potential audience. Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele. After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.
First what is SEO?
SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips
Google, Yahoo and Bing will be your best friends.
These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.
About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)
Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)
Google Places for Business
Bing Business Portal(Beta)
These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.
With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.
A couple of other free LOCAL business directories that I would recommend
2 City Search
You will need to Sign up/Register..but nothing more.
Keywords: (Choose your words wisely)
Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect. Use your words wisely because most listings give a limited amount of words.
Yelp Business Listing
Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but thats whatever.
Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.
Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.
Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company. Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work. Before jumping on any social media, try to determine which platform is correct for you. Honestly, start with facebook and if you are comfortable with it, find an additional social media outlet
All of these little tips are a good introduction to SEO practice.
Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO to help their business thrive and gain relevant traffic.I hope this piece was helpful and entertaining.
Thanks for Reading
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