Tag Archives: Marketing

Does Your Website Work On Every Mobile Device?

Itai Sadan is the CEO of Duda, a do-it-yourself website builder for small businesses

It sort of goes without saying that nobody in the world knows the importance of aesthetics more than photographers. So I’m just going to assume that everyone reading this post already knows that your website needs to have an eye-catching, creative, clean and professional look, with examples of some of your best and most diverse work. However, though showcasing your portfolio online is critical, it shouldn’t be the only function of your website. It also needs to be a client conversion engine, and there are a few additional requirements to make that happen.

First and foremost, your site should be optimized for all devices; and I mean all devices. This includes desktop, tablet and mobile. All too often, people focus solely on desktop, disregarding that around 28% of traffic on the web today comes from mobile and tablet devices. So let’s discuss the three device types and best ways to approach each one.

Desktop

A beautiful header image is key, but it’s also a great idea to push your gallery of work right to the front. You may not know what type of event your client is in need of having photographed, so showing your diversity straight away can be a great way to get your site’s visitor immediately engaged.

photographer-website

Ideally, you also want to have some kind of call-to-action near the top. This can be presented as an online scheduling widget, contact form, special promotion your running or anything else you think we’ll encourage your customers to reach out to you.

After all, that’s the point of your website. It’s there to help you drive business.

Tablet

According to the Pew Research Center’s Internet & American Life Project , as of the end of 2013, 42% of US adults now own a tablet. Armed with this knowledge, if I were a photographer, I’d want to be sure the tablet version of my website was in tip-top shape. Though it’s okay that the layout might be similar to mobile, it’s important that as a photographer all the images displayed on your site are optimized perfectly for the tablets screen size. (This keeps them from looking stretched out and pixely.) Duda’s multi-screen website platform, DudaOne, makes tablets a priority along with desktop and mobile, not an afterthought. All of your images are displayed so that none of their quality is lost on each device. You can even customize the experience separately for desktop, tablet and mobile. Something like, making the entire homepage on a tablet an image slider…just a thought.

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How to Get Your Photography Business Noticed on Twitter

As a photographer, you spend your working life behind a lens taking gorgeous pictures that you develop and sell. But, sometimes it seems that the selling side of that equation is the most difficult part. You may have heard that Twitter can be a greatly valuable online marketing source, but how can you use it? How can you market your photography 140 characters at a time? Keep reading for answers to these and other questions pertaining to using Twitter to further your photography business.

Why Should You Have a Twitter Account?

If you’re looking at social media outlets from the perspective of a photographer, you’re likely drawn to places like Pinterest and Facebook, and rightly so. Twitter, on the other hand, might not have jumped on your radar as an extremely valuable tool, but it is. So why should you have a twitter account? Here are a few reasons that Twitter is a great idea for your photography business.

  • Extra! Extra!- You can easily update your followers regarding art show dates, new uploads to your online shop, what you’re working on, contests you might be having, and a number of other things. In short, easy to read snippets, your followers can be kept in the loop of what you’re doing, and this can result in sales, new followers, or both.
  • Bragging Post – Were you just honored with an amazing award from a magazine? Twitter is a fast and easy way to update your followers about it. This not only helps earn you credibility, but it automatically piques the interest of your followers.
  • Human Nature – You’re not just a business owner and photographer, you’re a living, breathing human being with a soul, a personality, and a sense of humor. Getting that across on your website or in a professional interview might be difficult, but on Twitter, you can start to relate to your audience one witty 140-character tweet at a time.

While there are other reasons that Twitter is a good idea for marketing your photography business, these are the top three. Putting yourself out there as a person and showing people that you’re an active and engaged part of the online community makes you approachable, and that’s everything for a small business owner.

You’re Here, Now What? How to Get Noticed

So, Twitter can do all of these amazing things for your photography business, but how do you get noticed so all of these things can happen? Getting noticed on Twitter is sometimes a difficult thing, but if you know which cards to play you can often gain a lot of attention in a relatively short amount of time. Getting noticed on Twitter has a lot to do with knowing what not to do. These tips can help.

  • Don’t Get Follow Happy – Some new twerps (that’s Twitter slang for people on Twitter) want to follow everyone and their mother from day one to get more followers in return. But, it’s not necessarily about having people in general follow you, it’s about having the right people follow you. Be selective.
  • Don’t Stalk Your Competition – It can be tempting to jump on Twitter, follow every celebrity photographer in the book, and start stalking their Twitter feed. While you should follow your competition, don’t get too wrapped up in cyber-stalking their tweets. Not only does it take valuable time away from your business, but you start comparing your very unique business to others, and that can be dangerous. Learn, yes, but don’t spend too much time dwelling on it.
  • Don’t Forget Professionalism – You’re going to want to be personable on Twitter, yes, but this isn’t your private page, so don’t start telling the details of your love life on your professional Twitter feed. Make sure that most of what you post is related to your business, and that the posts that aren’t related to photography are mild and aimed at making you relate-able.

Follow us | Twitter for photographers

Photo Credit: Rusheygreengp.org

Follow Me! Getting People to Follow You

Getting people to follow you is a matter of knowing who to follow. Try doing a search for hashtags like #photography, #iloveart, and so on. Anyone talking about how much they love photography and art is right in your wheelhouse. Follow your customers, vendors, and those who seem genuinely interested in what you have to offer. People who love photography will share photography and that helps you.

 How to Use Hashtags On Twitter: #Importantstuff:

Hashtags have been the brunt of a lot of jokes recently, but they’re quite effective when it comes to marketing. Were you featured in Well-Known Photography Magazine? Then make sure you note it when you post about it by saying something like “Thanks #WellKnownPhotographyMagazine for honoring me for the #AwardName.”

hashtags for photographers

Photo Credit: lightspacetime.com

Hashtags are not as complicated as they seem to be. Essentially, they’re just a way to flag keywords. Any keyword, business name, person, or topic that is relevant to your business and post should get a hashtag in front of it. And make sure you note which hashtags are trending, as well. Using Twitter to your advantage can help you make new friends, gain new customers, and keep up to date on industry news. With practice, it’s extremely easy to get used to, and pretty soon you’ll start growing your business 140 characters at a time.

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Basic SEO Tips for Professional Photographers

My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting the puppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing  and I couldn’t be happier working at Digilabs.

I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up :)


Basic SEO Tips for Professional Photographers

So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information

 Searched Term  Average Monthly Google Searches (USA)
Wedding Photography

1,220,000

Wedding Photographer

823,000

Baby Photographers

110,000

Boudoir Photography

110,000

Photography Studios

301,000

Baby Photography

368,000

Portrait Photographer

201,000

So the key is how to get visible to the potential audience.  Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele.  After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and  flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.

First what is SEO?

SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips

GoogleYahoo and Bing will be your best friends.

These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.

About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)

Think Local

Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)

Google Places for Business

Yahoo Local

Bing Business Portal(Beta)

These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.

With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.

A couple of other free LOCAL  business directories that I would recommend

SuperMedia

City Search

Local.com

You will need to Sign up/Register..but nothing more.

Keywords: (Choose your words wisely)

Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect.  Use your words wisely because most listings give a limited amount of words.

 

Reviews:

Yelp Business Listing 

Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but thats whatever.

Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.

Blog

Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.

 

Social Media

Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company.  Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work. Before jumping on any social media, try to determine which platform is correct for you. Honestly, start with facebook and if you are comfortable with it, find an additional social media outlet

All of these little tips are a good introduction to SEO practice.

Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO  to help their business thrive and  gain relevant traffic.I hope this piece was helpful and entertaining.

Thanks for Reading

Like us: Facebook

Follow us: Twitter

+1 us: Google+

Just Us: DigilabsPro: Professional Photographer Web Galleries

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DigilabsPro: Welcome Bryan Passanisi! Also, Basic SEO Tips for Professional Photographers

My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting thepuppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing  and I couldn’t be happier working at Digilabs.

I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up :)


Basic SEO Tips for Professional Photographers

So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information

 Searched Term  Average Monthly Google Searches (USA)
Wedding Photography

1,220,000

Wedding Photographer

823,000

Baby Photographers

110,000

Boudoir Photography

110,000

Photography Studios

301,000

Baby Photography

368,000

Portrait Photographer

201,000

So the key is how to get visible to the potential audience.  Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele.  After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and  flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.

First what is SEO?

SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips

Google, Yahoo and Bing will be your best friends.

These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.

About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)

Think Local

Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)

Google Places for Business

Yahoo Local

Bing Business Portal(Beta)

These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.

With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.

A couple of other free LOCAL  business directories that I would recommend

1 SuperMedia

2 City Search

3 Local.com

You will need to Sign up/Register..but nothing more.

Keywords: (Choose your words wisely)

Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect.  Use your words wisely because most listings give a limited amount of words.

 

Reviews:

Yelp Business Listing 

Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but whatever.

Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.

Blog

Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.

 

Social Media

Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company.  Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work.

All of these little tips are a good introduction to SEO practice.

Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO  to help their business thrive and gain traffic.I hope this piece was helpful and entertaining.

Thanks for Reading

Like us: Facebook

Follow us: Twitter

+1 us: Google+

Just us: DigilabsPro: Professional Photographer Print Lab and Web Gallery Host

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Ideas: Building Client Relationships

As the wedding season really gears up I thought it would be helpful to do a post on building client relationships.  Client relationships are important to build customer retention and bridging customers from one product to other products…Oh and let’s not forget providing excellent customer service.  Gosh, this sounds an awful lot like my role as account manager here at DigiLabs!  In the end by implementing stellar customer service in your studio you will set your business apart and keep your clients coming back.

Okay, I don’t expect you to run off and hire me immediately (Editors note: I would like to mention Kate is not for sale) but I do suggest considering ways to make your customer’s connect with you and your studio.  Obviously taking superb photos is important, but what can do to go above and beyond the average photographer?

You want to make your customer feel special, so why not send them a personalized gift as a thank you for booking with you?  You don’t have to spend an arm and a leg to do this.  Here are some creative gift ideas that will make them remember you when their friends get married or better yet, for their family portrait, baby photos and on….And they won’t break the bank.  I’ve kept all my ideas UNDER $20.

1. Thank you postcards: This one is super easy.  Postcards are an awesome option because:

  • It let’s your customers know your offer press printed cards (through DigiLabs :D)
  • It’s easy to design (very easy in our software)
  • You have the art to make it personalized

Use one of your spectacular images and create press printed cards.  I suggest doing postcards because I think they are more stylish, it requires less postage and is less expensive for you.  Create a pack for your bride and groom and they are sure to order 5 more to thank their guests for coming.  Also, add your logo subtly with your URL and you’ve got yourself some direct (snail mail) marketing.

2. The killer wedding play list: I love this idea because it is so incredibly easy and can be mass produced for all your couples or picked with love for each and every booking.  Your couple will enjoy it because it will really get them in the mood for their big day.  You can even customize each couple with their song as the last track.

Need some playlist ideas?  Check out www.hifiweddings.com

3. Personalized Calendar: Not only is this easy to make but it is extremely practical.  For under $20 you can make an amazing calendar for your bride & groom to remember their first year.  DigiLabs’ fast track feature in our software can help you make the calendar in minutes.  Just add your art, your logo and any personalized text.  Not only will they appreciate this work of art, showcase it on their office wall (with your name and number handy), but they will be reminded of what a good job you did every day!

4. Monogrammed tote bags: These are easy and fun and can be personalized with the couples name or initials.  You can even add your logo! I found this amazing post on a DIY project if you’re that kind of person or you can buy online for the MULTITUDE of vendors out there.  It is also a great packaging idea – just put their finished album, proof magazine or high-resolution disc in their new personalized bag.

5. Emergency Bridal Kit: This is something you could present as soon as a bride signs up with you or present it to her on her wedding day.  It is really thoughtful and could be a lifesaver.  You can buy online or make your own!

So now you see, it’s not that hard or expensive to connect with your clients or make them feel special.  Do you have some ideas?  Post in the comments and share!

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