Tag Archives: Photographer

Why Photographers Should Embrace Google+

Google+ is a social media platform allowing users to interact and connect with people around the world. Much like Facebook, users can publish and share digital content. Unlike Facebook, the focus of Google+ isn’t about creating a network made of family, co-workers and friends. Google+ has designed a solution for individuals that want to find the like-minded. It’s a site about sharing interests, passions and hobbies.

google+ for photographers

One can only imagine how beneficial this arena would be to a photographer. While there are plenty of online opportunities where images are shared, Google+ has become a major meeting place for exposure and expansion of one’s craft. While there are sufficient sites for showcasing a photographer’s work, most are static and not moving with the advancements of the web. Tumblr and Pinterest are two solid examples of platforms that have utilized the web to stay current and innovative.

Google+, while not aiming at any specific target audience, has managed to revitalize the online photography community with its open platform, the simplicity of displaying images and its “Hangout” niche. To prove how Google+ has energized the online photography community, it only took a mere three months to generate a picture book with 200 pages of visuals from 53 countries and four different continents. The electronic version of the book contains 521 pages. It includes works from some of the most well known photographers in the business.

What distinguishes Google+ from a popular social media outlet like Facebook is that users can index content, making it searchable on the Internet. Facebook itself is actually a closed network. Any content and information are kept inside Facebook, making the maximum reach for your content purely on Facebook. This means that while Facebook is certainly a great place to showcase your work, Google+ is the greater opportunity for exposure of your work.

Hangouts

Hangouts are truly the gem in the Google+ repertoire. This consists of letting up to 10 people engage in a video conference. The participants can be anywhere in the world. Hangouts can be for such diverse activities as discussing and collaborating on a project or watching videos as a group, all while sharing the same screen. And for free.

google+ hangouts for photographers

Google has actually enhanced this great feature’s potential by adding “On Air.” The user can broadcast a live Hangout on Google+ while recording the Hangout. After completion, the recording is promptly uploaded to your YouTube channel. It can now be edited and republished anywhere on the Internet. It’s like having a mini-production company. Photographers have taken advantage of this with their Google+ photography shows.

Circles

On Facebook, the equivalent of Circles might be Friends. But there is a very important distinction. On Facebook, the two parties must agree to follow each other. Google+ Circles consists of the people that are following you or vice versa without the obligation of reciprocating. A user can also break groups into Circles. There can be Circles for family, friends, colleagues, fans and any combination thereof. This is an excellent opportunity for filtering. A photographer could send a batch of images to a group of customers or holiday photos to family only. This is a great feature, being able to use a single profile for multiple purposes by utilizing filters.

Events

Events on Google+ have all the services and products that Google offers its users. An event can be created in a few mouse clicks. The Google Calendar is integrated so any event that’s planned and any invitees that accept will see it automatically pop up in their calendar. They will even receive reminders.

google+ party mode

Google+ Events also has “Party Mode.” If enabled on a mobile device, images taken during the Event are automatically uploaded to the Event page. It’s an excellent tool for endeavors like a photography workshop or marketing one’s film work.

Utilizing Google+ Photography Community

From novice to professional, Google+ has intrigued photographers with its clean interface and the fact that uploaded images look great on the site. Offering many and often better ways to engage, interact and connect with fellow photographers, this specific Google+ community has grown significantly in the last two years. Aspiring photographers and anyone trying to start up a business definitely need to give Google+ a serious look.

Conclusion

Considering how quickly the Google+ photography community was able to put together an entire book (which may be the first in a series), it’s obvious Google+ has become far more than a place to hangout. It’s becoming a stable environment for photogs to network and promote their work.

The best part of utilizing Google+ is taking advantage of Google itself. Remember, it owns one of the biggest and most popular search engines in the world. Google indexes the majority of information making a tremendous amount of it searchable based on any keywords a user may include. If “New York” and “Photographer” appear in your bio, your page will show up with other New York based photographers. And don’t forget, Google searches can be location specific. Information about where you live or where you are working will help others connect with your posts.

Google+ has too much potential to not at least be explored. With Circles, a user has extreme control over who sees their published content as well as what content thet see. Events offer the opportunity to demonstrate and share skill and passion. There is room for personal interaction, inspiration and education for everyone ready to share their zeal for photography.

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Perfectly Clear Automatic Image Correction

Hundreds of millions of wedding pictures will be captured this year in wedding all across the USA and elsewhere, how many of them will need some corrections and enhancement? The circumstances of wedding shooting is less than ideal, the space, the lighting and the movements are all not under your control and this will show in many images, thus many photographers will be spending hours going through the images, deleting some (or many) of them and correcting the many more, is anybody really paying for this time? The alternative is equally problematic, your images are what other people know of you, and your customers are your “word of mouth”, can you afford un-touched images representing you? Will they bring in the next customers?

One solution for this dilemma is Perfectly Clear image enhancements solutions which are plugins for Lightroom and Photoshop that provides automatic image correction. The plugins analyze your photos, and provide 12 corrections on an individual, pixel-by-pixel basis. Noise will be removed, red-eye detected and corrected, exposure will be perfect.  There are a few similar solutions but a few have the inelegance and science Perfectly Clear has.

The software does these corrections in a few seconds:

  • Tint removal – We’ll automatic remove those nasty tints from tungsten, fluorescent, incandescent, IR, etc., light sources.
  • Exposure – We’ll correct exposure pixel per pixel, never clipping.
  • Depth/Contrast – People like to see photos with lots of depth/punch
  • (a 3D look) on 2D paper. Our medical contrast algorithm accomplishes this.
  • Color Vibrancy – Accurately fix those photos that look like they’ve been washed out by the sun.
  • Fidelity – Ensure the proper purples and greens are in your photos.
  • Sharpening – Simple to use, yet very powerful. Artifact free.
  • Noise – Automatically detects and removes noise. If you’re shooting portrait, then select the “portrait” noise preset for extra smooth skin. If no noise is detected but you’d like apply noise removal – select the “strongest” preset.
  • Skin Tone – Remove infra-red captured by the camera but not seen by your eye.
  • Light Diffusion – Create a softer, warmer look.
  • Red-Eye – Automatically detects and removes. Enough said.
  • Vivid – Add an accurate color boost to your photos.
  • Dynamic Range – Automatically ensures you have the full range of exposure.

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