Social media is an excellent tool for professional photographers to expand and grow their businesses. Not only can you promote brand recognition and boost your online presence, but you can actually generate leads and increase your client base. It is a thriving industry that is certainly not going away any time soon, so if you’re not already on these social networks don’t worry – we’ve got a guide to each different social medium to help you get started.
With over a billion monthly active users, Facebook is undeniably one of the most important and most frequented social network in the world. Facebook is a great tool for photographers to connect with their existing customers and reach out to potential new ones. You can upload photos, share status updates, inform your followers about promotions and travel plans and engage with users from all over the world. Its user-friendly platform and massive user base allows photographers and studios of all sizes to take advantage of the outreach and advertising opportunities easily and cheaply. Learn more about The Dos and Don’ts on Facebook as a Photographer.
Twitter has nearly a quarter of a billion monthly active users sending 500 million Tweets per day. Clearly, this idea-sharing network has an amazing amount of potential reach worldwide. Each Tweet is concise and to the point due to the fact that you are limited to 140 characters per Tweet. Twitter also implements the use of hashtags to broaden reach and promote social discussion about relevant trends. It’s a great way to engage with consumers via active discussion and dialogue. There’s no doubt that Twitter is a valuable online marketing resource, and you can read more about How to Get Your Photography Business Noticed on Twitter.
Similar to Facebook and Twitter, LinkedIn is the social network for professionals, reaching 250 million members in over 200 countries globally. While Facebook and Twitter are valuable resources, they are a more casual and informal method of reaching your customers. LinkedIn is a great place to really develop your professional online presence by connecting with other likeminded professionals on a global scale. You can join groups to share interesting and relevant content, start discussions and learn about your fellow professional photographers. Read more about How LinkedIn Can Grow Your Photography Business.
Pinterest is a slightly different form of social media in that it is a visual tool for collecting and organizing photos of things that you like. For a professional photographer, it’s a fantastic way to post your work and generate interest in your photographs, style and composition. Pinterest is commonly used for wedding planning, so if you’re a wedding photographer this is the perfect place for you to get your work in front of a huge audience of potential clients. See more about Pinterest Marketing: What’s In It For Professional Photographers.
Instagram is a photo-sharing tool that has skyrocketed in popularity in recent years. With 200 million monthly active users sharing 60 million photos per day and the recent Facebook acquisition for $1 Billion, there is no question that Instagram is an important place to have an active presence. Instagram also uses hashtags, meaning your photos can potentially reach significantly more people than your follower count may indicate. We understand that as a professional photographer you may have your reservations about utilizing an app that allows for filters and essentially lowers the amount of skill needed to create an image with beautiful colors, and we cover the pros and cons in our post Is Instagram Bad For Photography?.