Tag Archives: social-media

The Comprehensive Social Media Guide for Professional Photographers

Social media is an excellent tool for professional photographers to expand and grow their businesses. Not only can you promote brand recognition and boost your online presence, but you can actually generate leads and increase your client base. It is a thriving industry that is certainly not going away any time soon, so if you’re not already on these social networks don’t worry – we’ve got a guide to each different social medium to help you get started.

Facebook logoFacebook

With over a billion monthly active users, Facebook is undeniably one of the most important and most frequented social network in the world. Facebook is a great tool for photographers to connect with their existing customers and reach out to potential new ones. You can upload photos, share status updates, inform your followers about promotions and travel plans and engage with users from all over the world. Its user-friendly platform and massive user base allows photographers and studios of all sizes to take advantage of the outreach and advertising opportunities easily and cheaply. Learn more about The Dos and Don’ts on Facebook as a Photographer.

 

Twitter logoTwitter

Twitter has nearly a quarter of a billion monthly active users sending 500 million Tweets per day. Clearly, this idea-sharing network has an amazing amount of potential reach worldwide. Each Tweet is concise and to the point due to the fact that you are limited to 140 characters per Tweet. Twitter also implements the use of hashtags to broaden reach and promote social discussion about relevant trends. It’s a great way to engage with consumers via active discussion and dialogue. There’s no doubt that Twitter is a valuable online marketing resource, and you can read more about How to Get Your Photography Business Noticed on Twitter.

 

LinkedIn logoLinkedIn

Similar to Facebook and Twitter, LinkedIn is the social network for professionals, reaching 250 million members in over 200 countries globally. While Facebook and Twitter are valuable resources, they are a more casual and informal method of reaching your customers. LinkedIn is a great place to really develop your professional online presence by connecting with other likeminded professionals on a global scale. You can join groups to share interesting and relevant content, start discussions and learn about your fellow professional photographers. Read more about  How LinkedIn Can Grow Your Photography Business.

 

Pinterest logoPinterest

Pinterest is a slightly different form of social media in that it is a visual tool for collecting and organizing photos of things that you like. For a professional photographer, it’s a fantastic way to post your work and generate interest in your photographs, style and composition. Pinterest is commonly used for wedding planning, so if you’re a wedding photographer this is the perfect place for you to get your work in front of a huge audience of potential clients. See more about Pinterest Marketing: What’s In It For Professional Photographers.

 

Instagram logoInstagram

Instagram is a photo-sharing tool that has skyrocketed in popularity in recent years. With 200 million monthly active users sharing 60 million photos per day and the recent Facebook acquisition for $1 Billion, there is no question that Instagram is an important place to have an active presence. Instagram also uses hashtags, meaning your photos can potentially reach significantly more people than your follower count may indicate. We understand that as a professional photographer you may have your reservations about utilizing an app that allows for filters and essentially lowers the amount of skill needed to create an image with beautiful colors, and we cover the pros and cons in our post Is Instagram Bad For Photography?.

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How Are Brides Finding Their Wedding Photographer?

Choosing a wedding photographer is a tough choice for any bride. The process requires a lot of research and resources through multiple mediums, but how are brides really finding their wedding photographer? Below are the top 4 methods brides are using to find and research the photographer that will capture their special day.

how are brides finding your wedding photographer

Photo Source: BelleChic.com

Search Engines: Google, Yahoo and Bing

The majority of brides find their wedding photographer from major search engines such as Google, Yahoo and Bing. With Google making up close to 80% of the search market (Yahoo and Bing being about 8% a each of the search market) and receiving about 400 million worldwide queries a day, Google is the number one place where brides are finding their wedding photographer. This means, that photographers must place some effort to rank within the local search results. To accomplish this feat and rank high on the local search level for such queries such as “professional photographer”, “wedding photographer” and “professional photographer for a wedding” a photographer must learn and implement  Search Engine Optimization tactics to appear on the first page of Google. In general, the majority of people will only click on the first 5 results that result of entering a query into Googles search engine, so being on the first page is key to success in a region for photographers.  In the following month DigiLabs will be coming out with a great blog post on how photographers can gain more clientele from Google.

Social Media: Facebook and Pinterest

With wedding photos going viral on a consistent basis in Pinterest and Facebook, social media is one of the most powerful tools for getting in front of a large amount of potential brides in little time. Sharing stunning and unique photos of a recent wedding, engagement or even an artistic photo shoot and posting them to a social media outlet can get your photography studio in front of thousands of brides, so when time comes to choose a wedding photographer, they have your studio or that great photo in mind. The Takeaway: at least once a day, post photos from previous shoots to keep your Facebook followers interested and engaged.

There are some negative aspects to social media marketing that photographers should know about. Even though a photographers photo may be able to reach hundreds to thousands of people in a short span, the chance of reaching  the correct demographic in targeted geographical location is quite slim. But getting those shares and likes on Facebook and Pinterest are still a great thing for Search Engine Optimization. Another negative of course is having many people stealing your work. There have been numerous amount photographers photos being stolen or not appropriately credited once it hits the social media world. Tip: Always use a watermark before you send your great photos to Facebook and Pinterest.

Word of Mouth: Family, Friends and Review Sites

Possibly one of the best ways that brides are finding their wedding photographer is through word of mouth. When brides have a great experience with a  photographer they can’t wait to talk about it or show their photos to friends and family. But having a chorus of brides singing your studio name takes effort on the photographers behalf. Besides giving your bride great photos, give them the tools to spread your name to friends and family is key. Promotional cards, consistent weekly emails, a studio Yelp and Google review pages ect… are all means where brides can tell the world about your great photography. Tip: it’s a matter of always being consistently engaged with your clients before and after the wedding to maintain brand/photographer awareness .

Wedding Websites and Directories

There are large wedding directories that help brides find their photographer with ease. Weddingwire and Snapknot are easily the biggest wedding directories that brides use to find their wedding photographer. They both have free basic membership plans for photographers and wedding vendors, but also have higher membership programs as well. Both of these platforms are used for brides and grooms to seek out potential photographers  within their local area. Snapknot has a great feature where brides can find their photographers on price as well. Both websites allow for photographer to upload their photos, studio information and other options so that clients can get to know much about your studio without even touching your website. Lastly, both websites have the capability for user reviews, which can seal the deal for new brides that are interesting in your service.

 

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Basic SEO Tips for Professional Photographers

My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting the puppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing  and I couldn’t be happier working at Digilabs.

I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up :)


Basic SEO Tips for Professional Photographers

So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information

 Searched Term  Average Monthly Google Searches (USA)
Wedding Photography

1,220,000

Wedding Photographer

823,000

Baby Photographers

110,000

Boudoir Photography

110,000

Photography Studios

301,000

Baby Photography

368,000

Portrait Photographer

201,000

So the key is how to get visible to the potential audience.  Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele.  After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and  flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.

First what is SEO?

SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips

GoogleYahoo and Bing will be your best friends.

These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.

About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)

Think Local

Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)

Google Places for Business

Yahoo Local

Bing Business Portal(Beta)

These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.

With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.

A couple of other free LOCAL  business directories that I would recommend

SuperMedia

City Search

Local.com

You will need to Sign up/Register..but nothing more.

Keywords: (Choose your words wisely)

Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect.  Use your words wisely because most listings give a limited amount of words.

 

Reviews:

Yelp Business Listing 

Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but thats whatever.

Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.

Blog

Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.

 

Social Media

Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company.  Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work. Before jumping on any social media, try to determine which platform is correct for you. Honestly, start with facebook and if you are comfortable with it, find an additional social media outlet

All of these little tips are a good introduction to SEO practice.

Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO  to help their business thrive and  gain relevant traffic.I hope this piece was helpful and entertaining.

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Want To Be An Expert? Tips On How To Brand Your Photography Skills

Many people want to hire “high end” photographers as they are seen as experts in the industry.  These photographers are the people that other photographers turn to when they have questions.  Basically they are experts, not only to their clients, but to their peers as well.  There are even quite a few folks out there making great money becoming their ‘brand’ and hardly ever have time to do photography anymore.

Everybody has a bit of expertise in a certain area.  What if you have expertise in a certain area and you want to share it with the world and help grow your business?  How can you become an expert in the industry?  When we see the popular bloggers, speakers and other icons out there in professional photography it makes you wonder, how did they build this brand?

We all must put work into our interests in order to help them grow but to make them grow for your business takes a bit more effort. Here are a few ways to position yourself as an expert and grow your brand:

  • Know what you are talking about: Great, you have a topic you have a lot of expertise on, but make sure you keep your eyes and ears open for new ideas, thoughts, etc on the topic.  I have seen many people I worked with become “experts” in certain areas of online marketing, that have since become obsolete.  Keep your skills fresh and be on top of any new developments.
  • Start writing: Start writing a blog or articles for your website about your topic of interest.  Not only does this help you grow your content, give you something to share with people interested in learning more, but this also helps your organic search (SEO) rankings on this topic.  Don’t forget to add your personality to the blog.
  • Stay connected: Using the social networking tools of your business (Facebook, Twitter, My Space, etc), share articles on the topic, post things you learned and show samples.  Basically share your knowledge with those interested in you and your brand.  The best blogs and posts I have seen infuse a lot of personality into them.  Get out there and show people who you  are and gain some personality.    Want to see some great examples?  Take a look at Ben Chrisman’s Blog and Jasmine Stars Blog and become her fan (or should I say “like” her now…) on Facebook.  They do a great job showcasing their great skills while doing it in a fun and inspiring way.  If you do this, you will see that over time your contact list and interactions will grow.
  • Join online communities: Join online pro communities and interact with people, post and LEARN.  Many people online just want to share but very few actually really “listen” (read) to what others are saying.  Look at what others are saying and post on things relevant to your topic.  Make sure you are pleasant and do not attack or put anybody down.  If you want to be seen as an expert, your main marketing message is around what you know.  In the end, how you treat people can hurt your brand.
  • Network in person: Get out there and join local organizations, national organizations, tradeshows and workshops.  Not only will you gain valuable connections, stay informed and learn a lot, but you can also become a resource for others.
  • Have a great presentation: Nothing is worse than hearing a speaker that has great content but their delivery is dull.  Don’t even get me started on those with a presentation full of spelling errors and inconsistencies.  Make sure you look at your presentation in detail, check for spelling errors, inconsistencies and errors.  I worked in marketing sales support at one of my first jobs and I did all of the presentations.  One person in particular was very picky (probably because he wasn’t doing the work…).  Everything had to be perfect and I am now obsessed presentations and spotting errors.  What it taught me is an intense attention to detail.  Make sure you do the same, as you may have someone as picky as me watching your presentation… and you don’t want me distracted by your errors.
  • Be a people person: Just as important as the presentation,  is the delivery.  Make sure you are warm, welcoming and you capture people’s attention.  Recently we had Catherine Hall present at our PDN virtual tradeshow session, and I can’t tell you how many people complimented her on how warm and welcoming she is when she presents and meets with people.  Something about her presentation style makes you feel comfortable.  Practice in front of friends, family and/or colleagues (people who will be honest with you) until you feel like you have it down.  Which brings me to my last point…
  • Speech….Speech: I personally don’t really enjoy public speaking but once I am out there doing it regularly, it becomes second nature.  Try speaking at a few local organizations about a specific topic and gradually grow your presentation and speaking skills to larger opportunities.

Hopefully you found some inspirational ideas to help grow your brand and expertise.  Follow some of these simple steps and it can help you gain knowledge, get connected and grow your brand in your area of expertise.  Have more ideas or questions?  Make sure to post in the comments section below.

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The Bet – Become a Fan of DigiLabs on Facebook

As you may have heard, we have a bet with another company in our building that we could get over 500 fans by Feb 15th.  This isn’t a contest of money, but of pride.  Okay, we will win a quarter (a standard DigiLabs bet) but that really won’t get us more than 20 minutes parking around here.  We think we have some great loyal customers and want to show this company how great you all are.

So, we are asking for your help.  If you aren’t already our Facebook Fan become a fan of DigiLabs.  If you are already a fan, spread the word.  We need to beat them… and I know we can do it! Let’s show them just how great our customers are.

Oh, and what will you get out of this deal?  First, you will get notified of exclusive Facebook promotions, contests (check out our current contest) and you will be among the first to hear of our latest updates (and there is a lot coming!).  Second, if we get over 500 fans by Feb 15th we are going to give all of our Facebook Fans (only facebook fans) an exclusive offer of 30% off our products.  Ya, we really want to win.

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