I have found a reoccurring question among my Photographers lately:
How can I get more people to visit my gallery from the event?
It's a great question….for example, you go to a wedding & shoot for 6 hours. In that 6 hours you may chitchat here or there with a couple people but most of the time you are relying on the Bride & Groom for distribution of your gallery to family & friends. The same Bride & Groom who are exhausted from planning & immediately leaving for a honeymoon where they probably are worrying about other things than sharing the wedding images with Grandma Rose & Uncle Jerry. But what about Aunt Rose & Uncle Jerry? Do they not matter? Maybe they'd like to order some 4×6 with their favorite grand daughter or nephew. And who are we deny this need?
But really, your online galleries are not only just for someone to order one 4×6 but rather an opportunity for a Photographer to get new potential customers to their website. Great if they order but better if they like your work & refer you to their friends or better yet, book you themselves. So, how can we open that sales funnel at the event?
Well your trusty friends here at Digilabs have got a solution for you: Event Cards
Digilabs Event cards are 2.5×3.5 press cards that can be used for promotion of your galleries. They are extremely inexpensive starting at only $7.92 per box of 36. They're so easy to make using the Free Digilabs software and print in 48 business hours!
FLASH FORWARD: it's 1 week before you're event. You want to make event cards to handout to guests & use Digilabs galleries to host your images. NOW WHAT? Well, here's a step by step instruction on how to use these handy dandy lil cards in conjunction with your web galleries:
And, ladies & gents, THAT IS HOW YOU DO IT! Small investment to get a whole gang of ruffians visiting your website, looking at work & opening your sales funnel!
Digilabs offer $10 off your first card order when you set up an account with us. Try out my methods for free! Let us know if you have any questions on how to implement this!