Choosing a wedding photographer is a tough choice for any bride. The process requires a lot of research and resources through multiple mediums, but how are brides really finding their wedding photographer? Below are the top 4 methods brides are using to find and research the photographer that will capture their special day.
Photo Source: BelleChic.com
Search Engines: Google, Yahoo and Bing
The majority of brides find their wedding photographer from major search engines such as Google, Yahoo and Bing. With Google making up close to 80% of the search market (Yahoo and Bing being about 8% a each of the search market) and receiving about 400 million worldwide queries a day, Google is the number one place where brides are finding their wedding photographer. This means, that photographers must place some effort to rank within the local search results. To accomplish this feat and rank high on the local search level for such queries such as “professional photographer”, “wedding photographer” and “professional photographer for a wedding” a photographer must learn and implement Search Engine Optimization tactics to appear on the first page of Google. In general, the majority of people will only click on the first 5 results that result of entering a query into Googles search engine, so being on the first page is key to success in a region for photographers. In the following month DigiLabs will be coming out with a great blog post on how photographers can gain more clientele from Google.
Social Media: Facebook and Pinterest
With wedding photos going viral on a consistent basis in Pinterest and Facebook, social media is one of the most powerful tools for getting in front of a large amount of potential brides in little time. Sharing stunning and unique photos of a recent wedding, engagement or even an artistic photo shoot and posting them to a social media outlet can get your photography studio in front of thousands of brides, so when time comes to choose a wedding photographer, they have your studio or that great photo in mind. The Takeaway: at least once a day, post photos from previous shoots to keep your Facebook followers interested and engaged.
There are some negative aspects to social media marketing that photographers should know about. Even though a photographers photo may be able to reach hundreds to thousands of people in a short span, the chance of reaching the correct demographic in targeted geographical location is quite slim. But getting those shares and likes on Facebook and Pinterest are still a great thing for Search Engine Optimization. Another negative of course is having many people stealing your work. There have been numerous amount photographers photos being stolen or not appropriately credited once it hits the social media world. Tip: Always use a watermark before you send your great photos to Facebook and Pinterest.
Word of Mouth: Family, Friends and Review Sites
Possibly one of the best ways that brides are finding their wedding photographer is through word of mouth. When brides have a great experience with a photographer they can’t wait to talk about it or show their photos to friends and family. But having a chorus of brides singing your studio name takes effort on the photographers behalf. Besides giving your bride great photos, give them the tools to spread your name to friends and family is key. Promotional cards, consistent weekly emails, a studio Yelp and Google review pages ect… are all means where brides can tell the world about your great photography. Tip: it’s a matter of always being consistently engaged with your clients before and after the wedding to maintain brand/photographer awareness .
Wedding Websites and Directories
There are large wedding directories that help brides find their photographer with ease. Weddingwire and Snapknot are easily the biggest wedding directories that brides use to find their wedding photographer. They both have free basic membership plans for photographers and wedding vendors, but also have higher membership programs as well. Both of these platforms are used for brides and grooms to seek out potential photographers within their local area. Snapknot has a great feature where brides can find their photographers on price as well. Both websites allow for photographer to upload their photos, studio information and other options so that clients can get to know much about your studio without even touching your website. Lastly, both websites have the capability for user reviews, which can seal the deal for new brides that are interesting in your service.