Itai Sadan is the CEO of Duda, a do-it-yourself website builder for small businesses
It sort of goes without saying that nobody in the world knows the importance of aesthetics more than photographers. So I’m just going to assume that everyone reading this post already knows that your website needs to have an eye-catching, creative, clean and professional look, with examples of some of your best and most diverse work. However, though showcasing your portfolio online is critical, it shouldn’t be the only function of your website. It also needs to be a client conversion engine, and there are a few additional requirements to make that happen.
First and foremost, your site should be optimized for all devices; and I mean all devices. This includes desktop, tablet and mobile. All too often, people focus solely on desktop, disregarding that around 28% of traffic on the web today comes from mobile and tablet devices. So let’s discuss the three device types and best ways to approach each one.
A beautiful header image is key, but it’s also a great idea to push your gallery of work right to the front. You may not know what type of event your client is in need of having photographed, so showing your diversity straight away can be a great way to get your site’s visitor immediately engaged.
Ideally, you also want to have some kind of call-to-action near the top. This can be presented as an online scheduling widget, contact form, special promotion your running or anything else you think we’ll encourage your customers to reach out to you.
After all, that’s the point of your website. It’s there to help you drive business.
According to the Pew Research Center’s Internet & American Life Project , as of the end of 2013, 42% of US adults now own a tablet. Armed with this knowledge, if I were a photographer, I’d want to be sure the tablet version of my website was in tip-top shape. Though it’s okay that the layout might be similar to mobile, it’s important that as a photographer all the images displayed on your site are optimized perfectly for the tablets screen size. (This keeps them from looking stretched out and pixely.) Duda’s multi-screen website platform, DudaOne, makes tablets a priority along with desktop and mobile, not an afterthought. All of your images are displayed so that none of their quality is lost on each device. You can even customize the experience separately for desktop, tablet and mobile. Something like, making the entire homepage on a tablet an image slider…just a thought.