Category Archives: Photographer SEO

Using Flickr and Panoramio for Professional Photographer SEO

In the last blog post I discussed how to improve your Studio website visibility through basic SEO (Search Engine Optimization) tactics, such as local business listings, business reviews, directories, social media and photo sharing. I briefly touched upon two key photo sharing websites, which were Flickr and Panomerio.

These two websites will be the main focus of the blog today and how you, as professional photographers and Digilabs Pro clients can use them to benefit your Studio website.

What are Flickr and Panoramio?

Flickr (aka Yahoo Photos) and Panomerio are both online photo and video management & sharing applications. Flickr has over 42 million users and has been owned by Yahoo since 2005. Paneramio  has over 25 million users, and has be controlled by Google since 2007.

Now, you might be thinking, why would I want to share or upload my photos? Aren’t they just going to end up on someone’s website or on Pinterest/Facebook without my consent? Most likely not, but just in case always use watermarks. Both websites have features that are beneficial to Professional Photographers:

Flickr and Panomerio features:

  • Show and Share your pictures to millions of people.
  • Connect with other photographers within groups, forums and through blogs (share feedback, ideas and concepts)
  • Have the option of protecting your images or making them for public use
  • They even have contests you can enter your photos in, which in turn could earn you recognition

Overall these sites are a great way to engage with other photographers and potentially build a following (and connect them to your studio)

The How To

Go to either Flickr or Panomerio

Sign In/Sign Up using a Google or Yahoo associated e-mail account

Follow the instructions to Upload your photos or videos:

This is my dog!

Then give a description

Example: Tonnie the Chiwawa. (I usually name the Jpeg after what the image is.. i.e Tonnie-the-dog.jpg)

Then at the bottom of my description add a link to your Studio page.

Ex: http://www.bryanpassanisiphotography.com

Then Tag the photos or Videos (both of Flirckr and Panoramio will instruct you how)

I would tag the keywords as:  Chiawawa, dog, Tonnie, and most importantly Bryan Passanisi photography, Passanisi Studios ect . You can have a ton of tags, but it’s better to keep it short and specific-usually tag the city your Studio is located in.

Wow, so you have 100 uploaded pictures with your Studio name , tagged and added a link to your studio website? How can this get any better? One word: Geotagging

What is Geotagging? (Literally, put yourself on the map)

Simply, Geotagging is just adding the location of the picture or piece of media that has been created. (In both sites, you can alter your geotagging) Flickr and Panoramio both use geotagging as a way to index pictures and sort them through their search engines, specifically Bing, Google and Yahoo maps.

Why does this matter?

Well, between the links, tags and geotagging, the search engines begin to trace a pattern and use keyword and location association. Now, Bryan Passanisi’s photography is being indexed on Google/Yahoo with my own photos and is becoming more recognizable at the local search level. So, now if someone in your local area searches, “Professional photographer in (local city)” your photos and studio have a higher chance of being ranked on Google.

Again, I hope this was an interesting piece of information that you can all benefit from.

PS: In the next couple of weeks, we will have a specialty guest blog post. Keep your eye out for it.

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Basic SEO Tips for Professional Photographers

My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting the puppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing  and I couldn’t be happier working at Digilabs.

I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up :)


Basic SEO Tips for Professional Photographers

So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information

 Searched Term  Average Monthly Google Searches (USA)
Wedding Photography

1,220,000

Wedding Photographer

823,000

Baby Photographers

110,000

Boudoir Photography

110,000

Photography Studios

301,000

Baby Photography

368,000

Portrait Photographer

201,000

So the key is how to get visible to the potential audience.  Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele.  After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and  flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.

First what is SEO?

SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips

GoogleYahoo and Bing will be your best friends.

These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.

About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)

Think Local

Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)

Google Places for Business

Yahoo Local

Bing Business Portal(Beta)

These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.

With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.

A couple of other free LOCAL  business directories that I would recommend

SuperMedia

City Search

Local.com

You will need to Sign up/Register..but nothing more.

Keywords: (Choose your words wisely)

Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect.  Use your words wisely because most listings give a limited amount of words.

 

Reviews:

Yelp Business Listing 

Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but thats whatever.

Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.

Blog

Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.

 

Social Media

Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company.  Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work. Before jumping on any social media, try to determine which platform is correct for you. Honestly, start with facebook and if you are comfortable with it, find an additional social media outlet

All of these little tips are a good introduction to SEO practice.

Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO  to help their business thrive and  gain relevant traffic.I hope this piece was helpful and entertaining.

Thanks for Reading

Like us: Facebook

Follow us: Twitter

+1 us: Google+

Just Us: DigilabsPro: Professional Photographer Web Galleries

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DigilabsPro: Welcome Bryan Passanisi! Also, Basic SEO Tips for Professional Photographers

My name is Bryan Passanisi and I am the newest addition here at Digilabs! I have been the Social Media and Search Engine Optimization Specialist at Digilabs Pro for the last couple of months (yes, I have been posting thepuppy pictures and tweeting the tweets). I graduated from The University of San Francisco(Go Dons!) with an emphasis in Online Marketing  and I couldn’t be happier working at Digilabs.

I am a pretty down to earth guy, I would say. I have my favorite TV shows (Family Guy, American Dad, Simpsons, Futurama and anything on the Food Network.) I also love music and have long sideburns..Yeah, I believe that sums me up :)


Basic SEO Tips for Professional Photographers

So by now all of us know that having a site on the web is just not enough. A website with no traffic is like a store front on the arctic pole. The good news is that many customers are searching online for photographers and photography services, as shown in the following Google information

 Searched Term  Average Monthly Google Searches (USA)
Wedding Photography

1,220,000

Wedding Photographer

823,000

Baby Photographers

110,000

Boudoir Photography

110,000

Photography Studios

301,000

Baby Photography

368,000

Portrait Photographer

201,000

So the key is how to get visible to the potential audience.  Remember that you do not need to be visible to “the entire world” and not even to all brides/clientele.  After all, what do you care about finding a bride in Connecticut if your business is in Dallas? In this and  flowing blog posts, I will try and help a little by giving ideas and tips per this critical task.

First what is SEO?

SEO stands for Search Engine Optimization and is essential to any business. SEO is the practice to make anything visible search engines. I will only be going into a basic, yet effective strategy tips

Google, Yahoo and Bing will be your best friends.

These are the major 3 search engines that people use to search for businesses and ….funny animal pictures.

About 70% of internet users use Google as their primary Search Engine, then Yahoo at 15% and Bing around 10%..Ask.com and AOL make up the remaining. (Anyone still have those free 40hr AOL discs?)

Think Local

Google, Yahoo and Bing let you post your business information and description for free at the local level.(Take some time and check them out)

Google Places for Business

Yahoo Local

Bing Business Portal(Beta)

These listings do take some time to appear and do require verification. After your listings do appear, you can still edit the information.

With every listing always use consistent N.A.P-(Name, Address and Phone Number) Search engines will start noticing you better if you, if there is constancy.

A couple of other free LOCAL  business directories that I would recommend

1 SuperMedia

2 City Search

3 Local.com

You will need to Sign up/Register..but nothing more.

Keywords: (Choose your words wisely)

Keywords are the bread and butter of SEO. When potential clients are looking for a photographer, what do you think they are putting into Google? Well besides “Photographer.” Maybe” Portrait Photography”, maybe “Family Photographer”? or “Professional Photographer in (local city)? Just to be safe cover all bases and be descriptive, clear and concise when creating your business listing. Always place key events you cater to in these listings, Weddings, Birthday’s, Bat Mitzvah ect.  Use your words wisely because most listings give a limited amount of words.

 

Reviews:

Yelp Business Listing 

Yelp: It could be scary thinking that you really have no control over what other people say. Yes, there will always be someone saying something negative about your service, but whatever.

Don’t be afraid to create a Yelp Business Account or any other kind of review service. Yelp and review sites have become a standard before any kind of purchase, therefore many people are searching and could find your Studio. Reviews = potential visibility. So get one of those, “We are on Yelp Stickers“ and place it in your studio.

Blog

Have a Blog/Tumblr? Good, Use it to write about anything and everything/post pictures and have your friends, family and clients follow you. The more you blog = the more potential visibility from search engines. Try to make it a routine because in SEO, content is king.

 

Social Media

Facebook, Twitter, Google+, LinkedIn, Foursquare, Flickr(highly recommended for Pro Photographers), Instagram, Myspace ect . Hop on those mediums and connect your company.  Social media is not only a good SEO tactic, but connect with your clients, communicate and show case your amazing work.

All of these little tips are a good introduction to SEO practice.

Again, this is just a very very very brief over view of one side to SEO. I encourage everyone to read more and have a better understanding about SEO  to help their business thrive and gain traffic.I hope this piece was helpful and entertaining.

Thanks for Reading

Like us: Facebook

Follow us: Twitter

+1 us: Google+

Just us: DigilabsPro: Professional Photographer Print Lab and Web Gallery Host

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
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  • RSS