In the last blog post I discussed how to improve your Studio website visibility through basic SEO (Search Engine Optimization) tactics, such as local business listings, business reviews, directories, social media and photo sharing. I briefly touched upon two key photo sharing websites, which were Flickr and Panomerio.
These two websites will be the main focus of the blog today and how you, as professional photographers and Digilabs Pro clients can use them to benefit your Studio website.
What are Flickr and Panoramio?
Flickr (aka Yahoo Photos) and Panomerio are both online photo and video management & sharing applications. Flickr has over 42 million users and has been owned by Yahoo since 2005. Paneramio has over 25 million users, and has be controlled by Google since 2007.
Now, you might be thinking, why would I want to share or upload my photos? Aren’t they just going to end up on someone’s website or on Pinterest/Facebook without my consent? Most likely not, but just in case always use watermarks. Both websites have features that are beneficial to Professional Photographers:
Flickr and Panomerio features:
- Show and Share your pictures to millions of people.
- Connect with other photographers within groups, forums and through blogs (share feedback, ideas and concepts)
- Have the option of protecting your images or making them for public use
- They even have contests you can enter your photos in, which in turn could earn you recognition
Overall these sites are a great way to engage with other photographers and potentially build a following (and connect them to your studio)
The How To
Sign In/Sign Up using a Google or Yahoo associated e-mail account
Follow the instructions to Upload your photos or videos:
This is my dog!
Then give a description
Example: Tonnie the Chiwawa. (I usually name the Jpeg after what the image is.. i.e Tonnie-the-dog.jpg)
Then at the bottom of my description add a link to your Studio page.
Then Tag the photos or Videos (both of Flirckr and Panoramio will instruct you how)
I would tag the keywords as: Chiawawa, dog, Tonnie, and most importantly Bryan Passanisi photography, Passanisi Studios ect . You can have a ton of tags, but it’s better to keep it short and specific-usually tag the city your Studio is located in.
Wow, so you have 100 uploaded pictures with your Studio name , tagged and added a link to your studio website? How can this get any better? One word: Geotagging
What is Geotagging? (Literally, put yourself on the map)
Simply, Geotagging is just adding the location of the picture or piece of media that has been created. (In both sites, you can alter your geotagging) Flickr and Panoramio both use geotagging as a way to index pictures and sort them through their search engines, specifically Bing, Google and Yahoo maps.
Why does this matter?
Well, between the links, tags and geotagging, the search engines begin to trace a pattern and use keyword and location association. Now, Bryan Passanisi’s photography is being indexed on Google/Yahoo with my own photos and is becoming more recognizable at the local search level. So, now if someone in your local area searches, “Professional photographer in (local city)” your photos and studio have a higher chance of being ranked on Google.
Again, I hope this was an interesting piece of information that you can all benefit from.
PS: In the next couple of weeks, we will have a specialty guest blog post. Keep your eye out for it.
Thanks for Reading
Like us: Facebook
Follow us: Twitter
+1 us: Google+